Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics", based on transaction cost economics.
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics", based on transaction cost economics.
Über den Autor
Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.
Inhaltsverzeichnis
Contents

Foreword by Oliver E. Williamson

Preface and Acknowledgments

PART I Inputs

1 Make or Buy?

2 Buying Complex Products

3 Structuring Employment Agreements

PART II Capital and Finance

4 Some Notes on Finance

5 Takeovers and Restructurings

PART III Marketing

6 Distributing the Product: Vertical Controls

7 Franchising

8 Creating a Reputation Summary and Implications

Glossary

Bibliography

Index
Details
Empfohlen (bis): 17
Empfohlen (von): 1
Erscheinungsjahr: 1993
Fachbereich: Populäre Darstellungen
Genre: Importe, Politikwissenschaft & Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780029275962
ISBN-10: 0029275962
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Rubin, Paul H.
Hersteller: Free Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 13 mm
Von/Mit: Paul H. Rubin
Erscheinungsdatum: 23.08.1993
Gewicht: 0,339 kg
Artikel-ID: 101497797

Ähnliche Produkte