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Englisch
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Beschreibung
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics", based on transaction cost economics.
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a "new managerial economics", based on transaction cost economics.
Über den Autor
Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.
Inhaltsverzeichnis
Contents
Foreword by Oliver E. Williamson
Preface and Acknowledgments
PART I Inputs
1 Make or Buy?
2 Buying Complex Products
3 Structuring Employment Agreements
PART II Capital and Finance
4 Some Notes on Finance
5 Takeovers and Restructurings
PART III Marketing
6 Distributing the Product: Vertical Controls
7 Franchising
8 Creating a Reputation Summary and Implications
Glossary
Bibliography
Index
Foreword by Oliver E. Williamson
Preface and Acknowledgments
PART I Inputs
1 Make or Buy?
2 Buying Complex Products
3 Structuring Employment Agreements
PART II Capital and Finance
4 Some Notes on Finance
5 Takeovers and Restructurings
PART III Marketing
6 Distributing the Product: Vertical Controls
7 Franchising
8 Creating a Reputation Summary and Implications
Glossary
Bibliography
Index
Details
| Empfohlen (bis): | 17 |
|---|---|
| Empfohlen (von): | 1 |
| Erscheinungsjahr: | 1993 |
| Fachbereich: | Populäre Darstellungen |
| Genre: | Importe, Politikwissenschaft & Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780029275962 |
| ISBN-10: | 0029275962 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Rubin, Paul H. |
| Hersteller: | Free Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 13 mm |
| Von/Mit: | Paul H. Rubin |
| Erscheinungsdatum: | 23.08.1993 |
| Gewicht: | 0,339 kg |