Dekorationsartikel gehören nicht zum Leistungsumfang.
Customer Relationship Management
How To Develop and Execute a CRM Strategy
Taschenbuch von Michael Pearce
Sprache: Englisch

29,55 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
Über den Autor
Michael cannot bake. He does not even understand how food happens. He can, however, eat a lot of cookies and pies. He, and his husband Matt, live one enchanted village over from Debbie in Houston. There are no bears, but there are a lot of other fairies. In addition to loving to dance with Debbie and text her husband, they are raising two lovely children, Winston and Estelle, and two very mischievous Russian wolfhounds, Astor the Disaster and Ivan the Terrible.
Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 212
ISBN-13: 9781953349644
ISBN-10: 1953349641
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Pearce, Michael
Hersteller: Business Expert Press
Maße: 229 x 152 x 12 mm
Von/Mit: Michael Pearce
Erscheinungsdatum: 08.03.2021
Gewicht: 0,315 kg
preigu-id: 119739960
Über den Autor
Michael cannot bake. He does not even understand how food happens. He can, however, eat a lot of cookies and pies. He, and his husband Matt, live one enchanted village over from Debbie in Houston. There are no bears, but there are a lot of other fairies. In addition to loving to dance with Debbie and text her husband, they are raising two lovely children, Winston and Estelle, and two very mischievous Russian wolfhounds, Astor the Disaster and Ivan the Terrible.
Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 212
ISBN-13: 9781953349644
ISBN-10: 1953349641
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Pearce, Michael
Hersteller: Business Expert Press
Maße: 229 x 152 x 12 mm
Von/Mit: Michael Pearce
Erscheinungsdatum: 08.03.2021
Gewicht: 0,315 kg
preigu-id: 119739960
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte