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Beschreibung
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
Über den Autor
James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored several well-known books on financial management.
Details
Erscheinungsjahr: 2016
Fachbereich: Didaktik/Methodik/Schulpädagogik/Fachdidaktik
Genre: Erziehung & Bildung, Importe
Rubrik: Sozialwissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781305506381
ISBN-10: 1305506383
Sprache: Englisch
Einband: Gebunden
Autor: McGuigan, James
Moyer, R.
Harris, Frederick
Auflage: 14th edition
Hersteller: Cengage Learning
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 264 x 213 x 35 mm
Von/Mit: James McGuigan (u. a.)
Erscheinungsdatum: 26.09.2016
Gewicht: 1,575 kg
Artikel-ID: 108480747