Managerial Economics for Decision Making

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Sprache: Englisch

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Beschreibung

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Über den Autor

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

Zusammenfassung

Written in a friendly and engaging style with ample use of examples to help students to apply the theory to the real-world

Inhaltsverzeichnis

Business Objectives
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy.

Details

Erscheinungsjahr:	2003
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780333961117
ISBN-10:	0333961110
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Adams, John Juleff, Linda
Hersteller:	Bloomsbury 3PL Macmillan Education
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 191 x 19 mm
Von/Mit:	John Adams (u. a.)
Erscheinungsdatum:	01.06.2003
Gewicht:	0,672 kg