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Cover: 9781854433107 | Making a Marque: Rolls-Royce Motor Car Promotion 1904-1940 | Buch
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Making a Marque: Rolls-Royce Motor Car Promotion 1904-1940
Buch von Peter Moss (u. a.)
Sprache: Englisch

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Beschreibung
This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.
This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.
Über den Autor
Peter Moss is a chemical engineer and industrial consultant. Richard Roberts is a mechanical engineer and founder of the Richard Roberts Archive, which collects magazines and magazine advertisements.
Details
Erscheinungsjahr: 2021
Genre: Fahrzeuge
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Auto/Motorrad/Moped
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781854433107
ISBN-10: 1854433105
Sprache: Englisch
Einband: Gebunden
Autor: Moss, Peter
Roberts, Richard
Hersteller: Dalton Watson Fine Books
Maße: 313 x 231 x 35 mm
Von/Mit: Peter Moss (u. a.)
Erscheinungsdatum: 24.06.2021
Gewicht: 2,417 kg
Artikel-ID: 121118061
Über den Autor
Peter Moss is a chemical engineer and industrial consultant. Richard Roberts is a mechanical engineer and founder of the Richard Roberts Archive, which collects magazines and magazine advertisements.
Details
Erscheinungsjahr: 2021
Genre: Fahrzeuge
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Auto/Motorrad/Moped
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781854433107
ISBN-10: 1854433105
Sprache: Englisch
Einband: Gebunden
Autor: Moss, Peter
Roberts, Richard
Hersteller: Dalton Watson Fine Books
Maße: 313 x 231 x 35 mm
Von/Mit: Peter Moss (u. a.)
Erscheinungsdatum: 24.06.2021
Gewicht: 2,417 kg
Artikel-ID: 121118061
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