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right reasons, whatever the target audience.
It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.
An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
right reasons, whatever the target audience.
It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.
An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.
Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others. Learn more at http: [...] Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https: [...]Tips for writing English for PR, presentations, reports and meetings
Takes you a step further in your career and will help you gain the competitive edge
1. Writing English for business
2. Deciding your business writing objectives
3. Reading and writing challenges and needs
4. Writing for presentations and talks
5. We all need to write to market and sell
6. Making an impact through written word power
7. Four steps to success
8. Writing press releases and editorial
9. Writing reports
10. Writing agendas, meeting notes and minutes
11. Word Power Skills 2.0
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language.
Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others. Learn more at http: [...] Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https: [...]Tips for writing English for PR, presentations, reports and meetings
Takes you a step further in your career and will help you gain the competitive edge
1. Writing English for business
2. Deciding your business writing objectives
3. Reading and writing challenges and needs
4. Writing for presentations and talks
5. We all need to write to market and sell
6. Making an impact through written word power
7. Four steps to success
8. Writing press releases and editorial
9. Writing reports
10. Writing agendas, meeting notes and minutes
11. Word Power Skills 2.0
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