MICHEL GUTSATZ is an international expert in luxury brand management and brand strategy. He advises investment funds, luxury & prestige brands and retailers. As an expert on brand development in China, he helps brands that wish to enter the Chinese market.
He is currently Professor & Director of MBAs at Euromed Management (Marseille & Shanghai) and Adjunct Professor of Marketing at CEIBS (Shanghai). His blog BrandWatch at www. [...] is an acclaimed reference in brand strategy. Prior to that, Michel was Human Resources and Internal Communication Director of the Bally Group in Switzerland and managed a design & packaging agency in Paris. He also created the MBA in International Luxury Brand Management at ESSEC Business School. Michel has a PhD in Economics and holds an Engineering degree.

GILLES AUGUSTE conducts strategic and global talent assignments for clients in the luxury and retail industries working with world renowned luxury brands. As an expert in family businesses, he assists family firms to face leadership, succession and governance challenges across generation He is currently Senior Adviser at Sociovision, an independent consulting agency specializing in the monitoring of socio-cultural change. Gilles was formerly VP in the leadership consulting practice at AT Kearney Search and served as International Human Resources Director at Cartier (Richemont Group). Previously, Gilles spent eight years in the consulting industry with Bossard Consultants then Gemini Consulting, as Senior Manager, working on change management issues for a wide range of industries. Gilles is also a teacher at the Institut Catholique de Paris and with Luxury Group Academy. He received his Master in Human Resources from the Institut de Gestion Sociale in Paris and is a graduate of the Accelerated Development Programme from the London Business School.

PART I: UNDERSTANDING THE FUNDAMENTALS OF THE LUXURY INDUSTRY AND WHAT IT MEANS FOR HR The 4 Major Specificities of the Luxury Industry Unique Factor 1: the Family Business Heritage Unique Factor 2 : the Essence of Creation The 4 Luxury Corporate Culture and Leadership Styles The 4 Key Populations to Manage PART II: INTERNATIONAL KEY PERSONAL GROWTH STORIES - HIGHLIGHTING THE ROLE, SKILLS, BEHAVIOUR AND EXPERIENCE REQUIRED TO WORK IN THE LUXURY INDUSTRY Executive Profiles Retail Profiles Creators/ Designers Profiles The Workshop & Manufacturing Jobs PART III: FOUR CASE STUDIES ON EXPERIENCE, SKILLS, COMPETENCIES - LEARNING THE SPECIFICITIES OF THE LUXURY INDUSTRY Case Study 1: A Luxury Family Business Succession that Failed Case Study 2: From Marketing to Creation (Creative Recruitment Case Study) Case Study 3: 'a Modern Gipsy at Gucci ' (The Polet Case Study) Case Study 4: A Successful Leadership Duo ( Luxury Brand Case Study) PART IV: LOOKING FORWARD - THE PEOPLE CHALLENGES AHEAD A Luxury Competency Model to Replicate Talent Managing the New Retail and Marketer Profiles Leading Creative Teams & Designers Be Ready for the Asian Market The Luxury Leadership House where People can Share & Learn Conclusion: Principles for Luxury Change Management Bibliography About the Authors