Brutally honest. Refreshingly human. Surprisingly practical.

Lost in Transformation exposes the hidden leadership blind spots quietly derailing even the best-intentioned change efforts. Drawing on decades of experience leading organizational change across global companies-and interviews with CEOs, founders, and frontline leaders-Rupert Brown delivers a candid, emotionally intelligent manifesto for doing transformation differently.

Forget the glossy frameworks and "burning platforms." This is a book for leaders who are tired of pretending they have it all figured out-and ready to lead with empathy, self-awareness, and courage instead.

You'll discover:Why the knowing-doing gap persists, even among seasoned leaders

How to navigate crisis without becoming addicted to it

The overlooked power of emotions, timing, and trust in organizational change

What it means to transform without losing yourself (or your people)

How to get out of your own way-and invite others into theirs

Backed by organizational psychology, packed with real-world stories, and written in a voice that's as insightful as it is relatable, Lost in Transformation is a must-read for modern leaders, HR and People professionals, and change-makers navigating complexity.

"If yoüre leading transformation and feel like the reality doesn¿t match the slide deck, this book is for you.¿
- Marshall Goldsmith, Thinkers50 #1 Executive Coach & New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won¿t Get You There
Lead change differently-by seeing (and fixing) the blind spots that quietly derail it.

Grab your copy of Lost In Transformation today!