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Logos That Last
How to Create Iconic Visual Branding
Buch von Allan Peters
Sprache: Englisch

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Beschreibung
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Über den Autor
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
Inhaltsverzeichnis
Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index
Details
Erscheinungsjahr: 2023
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
ISBN-13: 9780760383179
ISBN-10: 0760383170
Sprache: Englisch
Einband: Gebunden
Autor: Peters, Allan
Hersteller: Rockport Publishers
Maße: 258 x 218 x 20 mm
Von/Mit: Allan Peters
Erscheinungsdatum: 07.11.2023
Gewicht: 0,984 kg
Artikel-ID: 126575699
Über den Autor
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
Inhaltsverzeichnis
Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index
Details
Erscheinungsjahr: 2023
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
ISBN-13: 9780760383179
ISBN-10: 0760383170
Sprache: Englisch
Einband: Gebunden
Autor: Peters, Allan
Hersteller: Rockport Publishers
Maße: 258 x 218 x 20 mm
Von/Mit: Allan Peters
Erscheinungsdatum: 07.11.2023
Gewicht: 0,984 kg
Artikel-ID: 126575699
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