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- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: [...], [...], and [...]. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
- Introduction
- Part I: The importance of brand identity
- Chapter one. We’re surrounded
- Chapter two. It’s the stories we tell
- Chapter three. Elements of iconic design
- Part II: The process of design
- Chapter four. Laying the groundwork
- Chapter five. Skirting the hazards of a redesign
- Chapter six. Pricing design
- Chapter seven. From pencil to PDF
- Chapter eight. The art of the conversation
- Part III: Moving forward
- Chapter nine. Staying motivated
- Chapter ten. Your questions answered
- Chapter eleven. 31 practical logo design tips
- Chapter twelve. Beyond the logo
| Erscheinungsjahr: | 2014 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Reihe: | Voices That Matter |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321985200 |
| ISBN-10: | 0321985206 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Airey, David |
| Auflage: | 2nd Annotated and Expanded Edition |
| Hersteller: |
Pearson
Pearson Education Limited Voices That Matter |
| Abbildungen: | illustrations |
| Maße: | 235 x 178 x 14 mm |
| Von/Mit: | David Airey |
| Erscheinungsdatum: | 20.08.2014 |
| Gewicht: | 0,425 kg |
A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: [...], [...], and [...]. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.
- Introduction
- Part I: The importance of brand identity
- Chapter one. We’re surrounded
- Chapter two. It’s the stories we tell
- Chapter three. Elements of iconic design
- Part II: The process of design
- Chapter four. Laying the groundwork
- Chapter five. Skirting the hazards of a redesign
- Chapter six. Pricing design
- Chapter seven. From pencil to PDF
- Chapter eight. The art of the conversation
- Part III: Moving forward
- Chapter nine. Staying motivated
- Chapter ten. Your questions answered
- Chapter eleven. 31 practical logo design tips
- Chapter twelve. Beyond the logo
| Erscheinungsjahr: | 2014 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Reihe: | Voices That Matter |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321985200 |
| ISBN-10: | 0321985206 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Airey, David |
| Auflage: | 2nd Annotated and Expanded Edition |
| Hersteller: |
Pearson
Pearson Education Limited Voices That Matter |
| Abbildungen: | illustrations |
| Maße: | 235 x 178 x 14 mm |
| Von/Mit: | David Airey |
| Erscheinungsdatum: | 20.08.2014 |
| Gewicht: | 0,425 kg |
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