S. Saviolo: Lifestyle Brands | Buch

Cover: 9781137285928 | Lifestyle Brands | A Guide to Aspirational Marketing | Saviolo (u. a.)

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Beschreibung

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Über den Autor

ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy.

STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.

Zusammenfassung

First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples

Inhaltsverzeichnis

Introduction - Brands and Symbolic Value Brands and Social Identities: an Increasingly Close Link The Brand: What is it, How it Builds Value and Why We Grow Fond of it From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value How Lifestyle Brands Work: an Interpretative Model The Model in Action The Economic Impact and Financial Equity of the Brand Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin

Details

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xiv 141 S.
ISBN-13:	9781137285928
ISBN-10:	1137285923
Sprache:	Englisch
Einband:	Gebunden
Autor:	Saviolo, S. Marazza, A.
Auflage:	2013 edition
Hersteller:	Palgrave Macmillan Palgrave MacMillan UK
Maße:	241 x 163 x 17 mm
Von/Mit:	S. Saviolo (u. a.)
Erscheinungsdatum:	05.12.2012
Gewicht:	0,393 kg

Artikel-ID: 106379117

Über den Autor

Zusammenfassung

First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples

Inhaltsverzeichnis

Details

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xiv 141 S.
ISBN-13:	9781137285928
ISBN-10:	1137285923
Sprache:	Englisch
Einband:	Gebunden
Autor:	Saviolo, S. Marazza, A.
Auflage:	2013 edition
Hersteller:	Palgrave Macmillan Palgrave MacMillan UK
Maße:	241 x 163 x 17 mm
Von/Mit:	S. Saviolo (u. a.)
Erscheinungsdatum:	05.12.2012
Gewicht:	0,393 kg