Chester Dawson: Lexus | Taschenbuch

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Cover: 9780470828045 | Lexus | The Relentless Pursuit | Chester Dawson | Taschenbuch | 2011

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Sprache: Englisch

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Beschreibung

The Lexus brand's 0-60 ascent from obscurity into the ranks of the world's top automotive brands in the space of a little more than a decade is one of the great - but largely untold- business success stories. This book draws on a variety of both written sources (including previously undisclosed material) and first hand interviews in English and Japanese to bring this remarkable tale for the first time to the in-boxes and coffee tables of wealthy owners of Lexus vehicles - or the many who aspire to own them - and sales and marketing execs worldwide. The revised and updated paperback edition charts the second decade at the top for Lexus and details the perils that faced the brand and its corporate parent in 2009-2010. Plus, a revealing new foreword by a top Lexus/Toyota designer looks back at and what's ahead for the brand.

Über den Autor

Chester Dawson has worked as a business journalist and editor at several top media outlets, including BusinessWeek, Dow Jones & Co., The Associated Press and Bloomberg News. He spent 10 years as a foreign correspondent in Tokyo reporting on the Japanese economy and specializing in the automotive and financial industries. After serving as International Finance Editor at BusinessWeek magazine's headquarters in New York, he entered high finance--first at a Japanese hedge fund and then, most recently, in the institutional asset management unit of a Wall Street bank. Mr. Dawson earned his M.A. in East Asian Studies at Harvard University and a B.A. in history with an economics minor at Ohio University. He spent his junior year abroad at Sophia University in Tokyo.

Inhaltsverzeichnis

Introduction and Acknowledgements.

Foreword (Erwin Lui, Creative Innovation Studio Manager, Calty Design Research, Inc).

Chapter One The Toyota Way.

Chapater Two Searching for Bobos

Chapter Three Deus Ex Machina

Chapter Four From Tahara to the World!

Chapter Five The Lexus Covenant.

Chapter Six Zen and the Art of Automobile Maintenance.

Chapter Seven Something Wicked This Way Comes.

Chapter Eight Lexus Nation.

Epilogue.

Afterword.

Coda (Hisao Inoue, Journalist and Author of Toyota Shock (Kodansha: 2009).

Appendix: The Lexus Lineage (1990-2011).

Endnotes.

Index.

Medium:	Taschenbuch
Seiten:	300
ISBN-13:	9780470828045
ISBN-10:	0470828048
Sprache:	Englisch
Herstellernummer:	14582804000
Einband:	Kartoniert / Broschiert
Autor:	Dawson, Chester
Auflage:	2nd Revised edition
Hersteller:	Wiley John Wiley & Sons
Maße:	229 x 152 x 18 mm
Von/Mit:	Chester Dawson
Erscheinungsdatum:	19.04.2011
Gewicht:	0,466 kg

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