61,50 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.
As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.
As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Buch |
| Seiten: | 288 |
| ISBN-13: | 9789811271717 |
| ISBN-10: | 9811271712 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Jangwoo Lee & Lynn Pyun |
| Hersteller: | World Scientific Publishing Company |
| Maße: | 235 x 157 x 20 mm |
| Von/Mit: | Jangwoo Lee & Lynn Pyun |
| Erscheinungsdatum: | 19.02.2024 |
| Gewicht: | 0,573 kg |
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Buch |
| Seiten: | 288 |
| ISBN-13: | 9789811271717 |
| ISBN-10: | 9811271712 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Jangwoo Lee & Lynn Pyun |
| Hersteller: | World Scientific Publishing Company |
| Maße: | 235 x 157 x 20 mm |
| Von/Mit: | Jangwoo Lee & Lynn Pyun |
| Erscheinungsdatum: | 19.02.2024 |
| Gewicht: | 0,573 kg |
Ähnliche Produkte
Lieferzeit 2-3 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Werktage