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"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.
What if the answer isn't another tactic?
What if this book is the manual they never gave you?
Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academics
Inside, you will learn how to:CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice
DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'
BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates
WIN YOUR MARKET POSITION: Make the competition irrelevant
THE UNFAIR ADVANTAGE:
Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.
It's time to decode. Your unfair advantage is waiting.
Über den Autor
Karina Karn is the founder of Choice Decoded and author of the Invisible Triggers series. As a London-based Behavioural Growth Strategist, she draws on over a decade of experience across regulated and high-growth environments, including banking and fintech, to help companies scale. To date, Karina has advised over 40 founders, marketers, and investors on driving revenue through applied consumer psychology. Her work has been published on International Business Times. She is a member of the NewtonX expert network and the Royal Institution, and she has delivered a guest talk at Royal Holloway, University of London. What's invisible today becomes your competitive advantage tomorrow.
Details
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781919349800 |
| ISBN-10: | 1919349804 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Karn, Karina |
| Hersteller: | Accelerating Brands Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 210 x 148 x 13 mm |
| Von/Mit: | Karina Karn |
| Erscheinungsdatum: | 31.10.2025 |
| Gewicht: | 0,383 kg |
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