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Cover: 9781506389226 | International Marketing | Barbara Czarnecka (u. a.) | Taschenbuch
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International Marketing
Taschenbuch von Barbara Czarnecka (u. a.)
Sprache: Englisch

73,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Über den Autor
Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings, including Canada, Mainland China, Italy, Mexico, Sweden, and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the recent book A New Generation in International Strategic Management.
Inhaltsverzeichnis
PART I. Essentials of International Marketing
1. Introduction to International Marketing
2. Culture and Cross-Cultural Marketing
3. Global Trade and Integration
4. Country Selection and Entry Strategies
5. International Marketing Planning, Organization and Control
PART II. International Markets and Market Research
6. Markets and Segmentation in an International Context
7. International Positioning
8. Market Research in the International Environment
PART III. International Product Marketing
9. International Product and Brand Marketing
10. International Product Standardization and Adaptation
PART IV. International Pricing and Finance
11. International Pricing
12. International Finance and Pricing Implications
PART V. International Place or Distribution
13. International Marketing Channel Management
14. International Distribution: Exporting and Retailing
PART VI. International Promotion
15. Globally Integrated Marketing Communications
16. International Sales Promotions and Public Relations
Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 672
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781506389226
ISBN-10: 1506389228
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Czarnecka, Barbara
Baack, Daniel W.
Baack, Donald E.
Hersteller: SAGE Publications Inc
Maße: 264 x 198 x 35 mm
Von/Mit: Barbara Czarnecka (u. a.)
Erscheinungsdatum: 04.12.2018
Gewicht: 1,605 kg
preigu-id: 114193838
Über den Autor
Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings, including Canada, Mainland China, Italy, Mexico, Sweden, and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the recent book A New Generation in International Strategic Management.
Inhaltsverzeichnis
PART I. Essentials of International Marketing
1. Introduction to International Marketing
2. Culture and Cross-Cultural Marketing
3. Global Trade and Integration
4. Country Selection and Entry Strategies
5. International Marketing Planning, Organization and Control
PART II. International Markets and Market Research
6. Markets and Segmentation in an International Context
7. International Positioning
8. Market Research in the International Environment
PART III. International Product Marketing
9. International Product and Brand Marketing
10. International Product Standardization and Adaptation
PART IV. International Pricing and Finance
11. International Pricing
12. International Finance and Pricing Implications
PART V. International Place or Distribution
13. International Marketing Channel Management
14. International Distribution: Exporting and Retailing
PART VI. International Promotion
15. Globally Integrated Marketing Communications
16. International Sales Promotions and Public Relations
Details
Erscheinungsjahr: 2018
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 672
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781506389226
ISBN-10: 1506389228
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Czarnecka, Barbara
Baack, Daniel W.
Baack, Donald E.
Hersteller: SAGE Publications Inc
Maße: 264 x 198 x 35 mm
Von/Mit: Barbara Czarnecka (u. a.)
Erscheinungsdatum: 04.12.2018
Gewicht: 1,605 kg
preigu-id: 114193838
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