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Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand.
Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.
- Part One: Context and Rationale
- 1: Introduction to international business
- 2: Theories of the international firm
- 3: International business in context
- 4: International trade theory and the firm
- Part Two: The External Environment
- 5: The institutional dimension
- 6: The political dimension
- 7: The societal dimension
- 8: The economic dimension
- Part Three: Managing the Global Factory
- 9: Foreign operations modes
- 10: Corporate social responsibility
- 11: Marketing strategies
- 12: International production and logistics strategies
- 13: Global innovation management
- 14: Financial management strategies
- 15: Human resources management strategies
- 16: Cross-cultural management strategies
- 17: Formulating the strategic response
- 18: Implementing the strategic response
- 19: Conclusions
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 624 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198861898 |
| ISBN-10: | 0198861893 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Voss, Hinrich
Buckley, Peter Enderwick, Peter |
| Hersteller: | Oxford University Press |
| Maße: | 261 x 200 x 28 mm |
| Von/Mit: | Hinrich Voss (u. a.) |
| Erscheinungsdatum: | 22.06.2022 |
| Gewicht: | 1,322 kg |
Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand.
Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.
- Part One: Context and Rationale
- 1: Introduction to international business
- 2: Theories of the international firm
- 3: International business in context
- 4: International trade theory and the firm
- Part Two: The External Environment
- 5: The institutional dimension
- 6: The political dimension
- 7: The societal dimension
- 8: The economic dimension
- Part Three: Managing the Global Factory
- 9: Foreign operations modes
- 10: Corporate social responsibility
- 11: Marketing strategies
- 12: International production and logistics strategies
- 13: Global innovation management
- 14: Financial management strategies
- 15: Human resources management strategies
- 16: Cross-cultural management strategies
- 17: Formulating the strategic response
- 18: Implementing the strategic response
- 19: Conclusions
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 624 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198861898 |
| ISBN-10: | 0198861893 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Voss, Hinrich
Buckley, Peter Enderwick, Peter |
| Hersteller: | Oxford University Press |
| Maße: | 261 x 200 x 28 mm |
| Von/Mit: | Hinrich Voss (u. a.) |
| Erscheinungsdatum: | 22.06.2022 |
| Gewicht: | 1,322 kg |
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