Acknowledgements
Introduction

1. Historical and Conceptual Roots of the Computable Subjectivity
Introduction: Disrupting the Insurance Industry-"Convenience" and "Freedom"
Producing and Looping, or, Biopolitics and Biopower
The Value of Convenience
Freedom and Countercultural Technocracy
The Selfish System: Cybernetics and Rational Choice Theory
Markets as Information Processors: Cybernetics and Economics
The Neoliberal Governmentality
Conclusion: Foundations and Ramifications

2. Data=World
Introduction: Can You "See" Your Dream Data?
Data and World: An Origin Story
Computational Instrumentation: Templates and Translations
How Computational Instruments Disappear
Conclusion: The Great Inversion, or, Operationalism's Legacy

3. Prediction and the Stabilization of Identity
Introduction: Whisper and the Scrambling of Algorithmic Anticipation
The Digital Production of Fragmentation and Alienation
Ontological Insecurity: One Consequence of Fragmentation and Alienation
The Digital Mirror Self: Soothing Ontological Insecurity with Computation
The Role of UX in Producing, then Soothing, Ontological Insecurity
Consequences: Soft Biopower and the Proscription of Potential
Conclusion: Becoming Cyborgs

4. The Moral Imperative of Normality through Computational Optimization
Introduction: The Optimized Professor and the Pressures of Optimization
Measurement, Normativity, and Morality: Two Origin Stories
The Moral Imperative of Self-Optimizing Technologies: The Case of the Amazon Halo
Consequences: Anxiety, Superfluity, and the Instrumentalization of Interpersonal Interaction
Conclusion: Fighting for Servitude as if it Were Salvation

5. The Questions of Political Economy and the Role of Design Education
Introduction
Question 1: The Issue of Political Economy and Chile's Socialist Cybernetics
Question 2: The Role of Design Education in Resisting the "Reality" of the Computable Subjectivity and the Reformist Approach
Conclusion: Returning to Political Economy and the Limits of the Reformist Approach to Design Education

Conclusion: Towards a Luddite Design Education
The Politics of UX and the Computable Subject as the Ideal Political Subject
The Lingering Problem: The Computable Subjectivity and Political Economy
The Revolutionary Approach: Luddite Design Education
A Provisional Program of Luddite Design Education
A Luddite Design Education, Now

Bibliography
Index