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This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.
Provides a guide to intellectual property management for business students and practitioners
Combines an interdisciplinary outline of IP with practical examples on business decision making
Will be an essential resource for anyone seeking to enrich their understanding of IP
[...] Intellectual Property Landscape.- [...] Creation of IP.- [...] Protection of IP.- [...] Exploitation of IP.-[...] Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
xv
112 S. 12 s/w Illustr. 112 p. 12 illus. |
| ISBN-13: | 9783031267420 |
| ISBN-10: | 3031267427 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Heim, Irina |
| Hersteller: |
Springer Nature Switzerland
Springer International Publishing Springer International Publishing AG |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 216 x 153 x 12 mm |
| Von/Mit: | Irina Heim |
| Erscheinungsdatum: | 29.03.2023 |
| Gewicht: | 0,293 kg |
Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.
Provides a guide to intellectual property management for business students and practitioners
Combines an interdisciplinary outline of IP with practical examples on business decision making
Will be an essential resource for anyone seeking to enrich their understanding of IP
[...] Intellectual Property Landscape.- [...] Creation of IP.- [...] Protection of IP.- [...] Exploitation of IP.-[...] Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
xv
112 S. 12 s/w Illustr. 112 p. 12 illus. |
| ISBN-13: | 9783031267420 |
| ISBN-10: | 3031267427 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Heim, Irina |
| Hersteller: |
Springer Nature Switzerland
Springer International Publishing Springer International Publishing AG |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 216 x 153 x 12 mm |
| Von/Mit: | Irina Heim |
| Erscheinungsdatum: | 29.03.2023 |
| Gewicht: | 0,293 kg |
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