Praise for Inside the Investor's Brain

"Richard Peterson has distilled his own first-hand experience as a psychiatrist in Silicon Valley and has used his knowledge of behavioral finance to describe the emotional qualities necessary to be a good investor. Not only is this a fascinating book for everyone, it may also be the most profitable book you ever read."
--George Akerlof Nobel Laureate in Economics, 2001

"Peterson's angle is unique, provocative, and insightful. From the Galvanic Skin Response to the ritualized emotional catharsis of Star Trek's Vulcans, Inside the Investor's Brain 'gets it.' It is a readable synthesis of the characteristics of outstanding investors. It normalizes the maladjustment so common in the arcane world of high-performance investing. The only quote missing is that of General George S. Patton: 'If everybody is thinking alike, then somebody isn't thinking.'"
--Carlo Cannell Managing Member, Cannell Capital LLC

"Richard Peterson has captured a fundamentally new and important way to understand financial markets and our behavior in them. This book is a must-read for both professional and personal investors."
--Paul J. Zak, PhD Director, Center for Neuroeconomics Studies

"Readers of this fascinating book will learn a lot about both behavioral finance and neurology. Understanding how the brain works provides insights into how to improve decisions by influencing the underlying psychological processes. Readers will come away with a resource to help them to make sense of the exciting future advances to come."
--Hersh Shefrinr Mario L. Belotti Professor of Finance, Santa Clara Universityand author of Beyond Greed and Fear: Understanding Behavioral Financeand the Psychology of Investing

"If you have a brain, money, and any curiosity about how each affects the other, then you should read this book."
--David Leinweber Financial Technologist & Nerd on Wall Street