Alan Watkins is the Chief Executive Officer (CEO) and Founder of Complete - a consultancy that specialises in developing enlightened leadership through individual and team development. Alan is unusual in that he advises completely different businesses in totally different market sectors, in different geographies and works with many different types of businesses from innovative tech start-ups to FTSE 10 giants. He is the author of several successful books, including HR (R)Evolution: Change the Workplace, Change the World co-authored with Nick Dalton.

Simon May is Managing Director and Co-Founder of Impeller Ventures which was set up to pioneer this type of novel approach to innovation. Impeller Ventures is also dedicated to tackling the huge waste that poor approaches to innovation create. With over 30 years of experience at the intersection of design, technology and business, Simon has developed brands, products, services, processes and business models for a range of organisations from start-ups, technology transfers and small and medium enterprises (SMEs) to corporates and multinationals across a range of geographies and sectors.

Introduction PART ONE: THE CURRENT APPROACH TO INNOVATION 1. Traditional 'Innovation' & Why It Fails 2. Focusing on the Problem may be the Problem PART TWO: THE IMPELLER APPROACH UNPACKED 3. Start with the Solution 4. The Role of the Bee 5. How to Identify and Create More Bees 6. Other Players in the Innovation System 7. Getting to Market 8. Sale or Scale to Sustainable Growth 9. The Impeller Future