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Cover: 9783031705205 | A Start-Up's Definitive Guide to Failure | Émilie Nollet (u. a.)
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A Start-Up's Definitive Guide to Failure
Learning from the Most Common Mistakes Founders Make
Buch von Émilie Nollet (u. a.)
Sprache: Englisch

49,95 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to "drive their start-up off a cliff." Structured as a "how-to guide to failure," it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the "right" mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German "start-up legend" Prof. Günter Faltin.
Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to "drive their start-up off a cliff." Structured as a "how-to guide to failure," it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the "right" mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German "start-up legend" Prof. Günter Faltin.
Inhaltsverzeichnis
Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product - When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let´s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.
Details
Erscheinungsjahr: 2025
Fachbereich: Betriebswirtschaft
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xxvi
116 S.
ISBN-13: 9783031705205
ISBN-10: 3031705203
Sprache: Englisch
Einband: Gebunden
Autor: Nollet, Émilie
Lexa, Carsten A.
Hersteller: Springer Nature Switzerland
Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 216 x 153 x 13 mm
Von/Mit: Émilie Nollet (u. a.)
Erscheinungsdatum: 17.01.2025
Gewicht: 0,306 kg
Artikel-ID: 130021108
Inhaltsverzeichnis
Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product - When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let´s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.
Details
Erscheinungsjahr: 2025
Fachbereich: Betriebswirtschaft
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: xxvi
116 S.
ISBN-13: 9783031705205
ISBN-10: 3031705203
Sprache: Englisch
Einband: Gebunden
Autor: Nollet, Émilie
Lexa, Carsten A.
Hersteller: Springer Nature Switzerland
Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 216 x 153 x 13 mm
Von/Mit: Émilie Nollet (u. a.)
Erscheinungsdatum: 17.01.2025
Gewicht: 0,306 kg
Artikel-ID: 130021108
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