Jean-Francois Denault has been working with entrepreneurs in life sciences as a professional consultant for over 20 years. He has worked with over 75 different clients in life sciences (including larger companies such as J&J, P&G, AbbVie, Denka Seiken, and Novo Nordisk) as well as numerous innovative start-ups. He specializes on marketing strategy, commercialization, business modeling and business development. His clients are located all over the world, and has completed projects with clients in over 25 different countries. Jean-Francois also works (and volunteers) as a coach and mentor for several programs and accelerators, such as the HEC-Montreal University, NextAI, the European Institute of Technology and Innovation as well as ConnectInnov, a life science incubator located in Tunisia. He is the author of both the ¿Handbook of Market Research for Life Sciences¿ (Winner of the Outstanding Business Reference Sources Award (2018)) and the ¿Handbook of Marketing Strategy for Life Sciences¿.

Philippe Tramoy has been working in life sciences with wide-ranging responsibilities for over 20 years. He started research on a gene linked to leukemia and apoptosis. He worked 4 years for a U.S.-based contract manufacturing organisation (CMO), acquired by Rhodia, as Business Development Manager for EMEA. Later, he founded and managed a European market and business intelligence company. He is Partner for a Deep Tech fund at one of the European leaders in venture capital. He is also board member of life science companies such as Pep-Therapy, CryoCapCell, Scipio Biosciences, myBrain Technologies, and Aenitis Technologies. Philippe also participates as jury member or speaker for several programs and organisations such as MSC X-HEC Entrepreneur, iPHD launched by the French Government and Bpifrance. He is the author of market research reports on various topics (microalgae market, European contract biomanufacturing market, cytostatic compounds, Alzheimer disease, private equity ¿the business of building business¿.

1. Overview of the Entrepreneur's Journey, 2. Basics of Market Research, 3. Basics of Product-Market Fit, 4. Basics of Intellectual Property Strategy, 5. Developing a Customer-Centric Approach, 6. Developing Your Business Model, 7. Preparing Your Pitch - The Presentation Deck, 8. Preparing your Pitch - The Story, 9. Identifying the Right Person to Pitch To, 10. The Venture Capitalist's Rulebook to Investing, 11. The Art of Negotiating with VCs, 12. Eight Classic Mistakes Life Science Entrepreneurs Make, 13. How the World Changed Following COVID-19, 14. Challenges in Commercialization for Life Sciences Innovations, 15. Final Words