Dr John Lipczynski is retired from the University sector. He contributes to the teaching and development of Executive MBA programmes in the private sector.

Professor John O.S. Wilson is Professor of Banking & Finance and Director of Research in the Management School at the University of St Andrews. He is Director for the Centre for Responsible Banking & Finance. His research interests include industrial organisation and banking.

Professor John Goddard is Professor of Financial Economics and Deputy Head of Bangor Business School at Bangor University. His research interests include industrial organisation, banking and the economics of professional football.

• Part I: Theoretical Foundations
• 1 Industrial organization: an introduction
• 2 Production, costs, demand and profit maximization
• 3 The neoclassical theory of the firm
• 4 Managerial and behavioural theories of the firm
• 5 Transaction costs, agency and resource-based theories of the firm
• 6. Corporate governance
• Part II: Structural Analysis of Industry
• 7 Oligopoly: non-collusive models
• 8 Oligopoly: collusive models
• 9 Game Theory
• 10 Concentration: measurement and trends
• 11 Determinants of seller concentration
• 12 Barriers to entry
• 13 Market structure, firm strategy and performance
• Part III: Analysis of Firm Strategy
• 14 Pricing
• 15 Auctions
• 16 Product differentiation
• 17 Advertising
• 18 Research and development
• 19 Horizontal mergers and strategic alliances
• 20 Vertical integration
• 21 Vertical restraints
• 22 Network goods and services
• 23 Diversification
• Part IV: Analysis of Public Policy
• 24 Competition policy
• Appendices: Analytical Tools
• Appendix 1 Mathematical methods
• Appendix 2 Econometric methods
• Appendix 3 Solutions to quantitative questions
• Glossary
• Bibliography
• Index