James Jones was born in Bermuda and spends his life between his main home on the island and his farm in Florida. A self-made man, he left college halfway through his second year when he suddenly realised that what he thought he wanted from life no longer applied.

Instead, James became something of an entrepreneur, but getting involved with numerous start-up businesses didn't always end in success and it wasn't until he thoroughly inspected himself that he began to understand that there were many aspects of his life that needed to be improved.

He set about exploring how he could achieve this and in the course of it he discovered a scientific method that deepened certain techniques and gave much better results. Since then he has never looked back and now his book provides the answers for other would-be entrepreneurs to find the success they always dreamed of.

As James likes to say, 'whatever your dream is, the key is within you.'

In his free time James loves being outdoors. He owns his own yacht and enjoys sailing, fishing for big game fish or snorkelling in the clear waters around Bermuda. He lives with his wife and three children and is never more content than when he is in their company, enjoying a family vacation or a simple barbecue.