Regina Lee Blaszczyk: Imagining Consumers

Cover: 9781421437248 | Imagining Consumers | Design and Innovation from Wedgwood to Corning

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Sprache: Englisch

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Beschreibung

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.
Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
--Nic Maffei "Ethics, Place and Environment"

Über den Autor

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Philadelphia.

Details

Empfohlen (von):	22
Erscheinungsjahr:	2020
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781421437248
ISBN-10:	1421437244
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Blaszczyk, Regina Lee Tbd
Hersteller:	Johns Hopkins University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 24 mm
Von/Mit:	Regina Lee Blaszczyk (u. a.)
Erscheinungsdatum:	24.03.2020
Gewicht:	0,666 kg