Keith A. Quesenberry: Social Media Strategy

Cover: 9781538167090 | Social Media Strategy | Keith A. Quesenberry | Taschenbuch | Englisch

Rückseite: 9781538167090 | Social Media Strategy | Keith A. Quesenberry | Taschenbuch | Englisch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

67,85 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.

Über den Autor

Keith A. Quesenberry

Inhaltsverzeichnis

Introduction
PART I: An Overview of Social Media
1: The Scale and Scope of Social Media
2: Shifting Influences and the Decline of Push Marketing
3: Point of View from Control to Engagement
PART II: A Strategic Process for Social Media
4: A Foundation for Social Media Strategy
5: Customer Experience and Customer Engagement
6: Cross-Discipline Integration through Social Media
PART III: Choose Social Options for Target, Message, and Idea
7: Social Networks and Messaging
8: Microblogging and Blogs
9: Media Sharing and Ratings and Reviews
10: Social Bookmarking and Social Knowledge
PART IV: Integrating Social Media Across Organizations
11: Social Media Insights and Crowdsourcing
12: Social Care and Social Selling
PART V: Pulling It All Together
13: Social Media Marketing Plan
14: Social Media Law, Ethics, and Etiquette
Appendix: Additional Social Media Considerations and Resources
Glossary

Details

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781538167090
ISBN-10:	1538167093
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Quesenberry, Keith A.
Auflage:	Fourth Edition
Hersteller:	Rowman & Littlefield Publishers
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 25 mm
Von/Mit:	Keith A. Quesenberry
Erscheinungsdatum:	12.02.2024
Gewicht:	0,855 kg