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Cathy Tomlinson is a behavioral researcher with years of consumer research experience. She led the book's volunteer 'brain team' on their journey of discovery and empowerment.
Introduction - 5
Section 1 - 13
Understanding how our brains are wired
A scientific journey though the brain’s wirings, bringing alive the built-in biases that subconsciously shape your thinking and behavior.
Section 2 - 101
How companies and governments are playing to these brain wirings to influence how we think and behave
We lift the cloak of invisibility to reveal how they are subtly influencing our behavior 24/7.
Section 3 - 133
Taking action: Simple ways to rewire your brain
We examine how other people have been affected by living consciously with some of the brain wirings and offer lots of ideas for taking control. Discover how even the smallest changes can have a big behavioral impact.
1. Autopilot - 139
We’re wired to be on automatic: How to shift to manual control
2. The Reciprocity Bias - 157
We’re wired to respond in kind: How to trigger positive ripples and prevent negative backlash
3. The Status Quo Bias - 177
We’re wired to keep things the same: Learn how to rock the boat
4. The Egocentric Bias - 197
We’re wired to be self-serving: How to make it less about you
5. The Normalising Bias - 217
We’re wired to make the new old: How to rewind and refresh your life
6. Framing and Chunking - 235
Mental strategies that impact on our ability to receive, interpret and manage information
Section 4 - 253
Putting your newfound awareness into action and taking control
Once you can begin to act more consciously on the awareness, to think about how to play to a particular piece of brain wiring or to try to block or counter another one, or to use a particular brain strategy to achieve a goal, however small, you will quickly see how small steps can lead to big changes.
Appendix - 257
Where we summarise the benefits of rewiring your brain and shed light on fifty biases.
Notes - 277
Index - 285
Supporters - 291
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Grundlagen (Methodik & Statistik) |
| Genre: | Psychologie |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 320 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781800181861 |
| ISBN-10: | 1800181868 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tomlinson, Cathy
Hollingworth, Crawford |
| Hersteller: | Unbound |
| Maße: | 233 x 156 x 30 mm |
| Von/Mit: | Cathy Tomlinson (u. a.) |
| Erscheinungsdatum: | 19.01.2023 |
| Gewicht: | 0,464 kg |
Cathy Tomlinson is a behavioral researcher with years of consumer research experience. She led the book's volunteer 'brain team' on their journey of discovery and empowerment.
Introduction - 5
Section 1 - 13
Understanding how our brains are wired
A scientific journey though the brain’s wirings, bringing alive the built-in biases that subconsciously shape your thinking and behavior.
Section 2 - 101
How companies and governments are playing to these brain wirings to influence how we think and behave
We lift the cloak of invisibility to reveal how they are subtly influencing our behavior 24/7.
Section 3 - 133
Taking action: Simple ways to rewire your brain
We examine how other people have been affected by living consciously with some of the brain wirings and offer lots of ideas for taking control. Discover how even the smallest changes can have a big behavioral impact.
1. Autopilot - 139
We’re wired to be on automatic: How to shift to manual control
2. The Reciprocity Bias - 157
We’re wired to respond in kind: How to trigger positive ripples and prevent negative backlash
3. The Status Quo Bias - 177
We’re wired to keep things the same: Learn how to rock the boat
4. The Egocentric Bias - 197
We’re wired to be self-serving: How to make it less about you
5. The Normalising Bias - 217
We’re wired to make the new old: How to rewind and refresh your life
6. Framing and Chunking - 235
Mental strategies that impact on our ability to receive, interpret and manage information
Section 4 - 253
Putting your newfound awareness into action and taking control
Once you can begin to act more consciously on the awareness, to think about how to play to a particular piece of brain wiring or to try to block or counter another one, or to use a particular brain strategy to achieve a goal, however small, you will quickly see how small steps can lead to big changes.
Appendix - 257
Where we summarise the benefits of rewiring your brain and shed light on fifty biases.
Notes - 277
Index - 285
Supporters - 291
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Grundlagen (Methodik & Statistik) |
| Genre: | Psychologie |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 320 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781800181861 |
| ISBN-10: | 1800181868 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tomlinson, Cathy
Hollingworth, Crawford |
| Hersteller: | Unbound |
| Maße: | 233 x 156 x 30 mm |
| Von/Mit: | Cathy Tomlinson (u. a.) |
| Erscheinungsdatum: | 19.01.2023 |
| Gewicht: | 0,464 kg |
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