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Introduction
1. How To Begin
2. Communicating With Humans
3. Motivational Values
4. Campaign Research and Development
5. Campaign Plans
6. Organizing Campaign Communications
7. Constructing Campaign Propositions
8. Working With News Media
9. Keeping A Campaign Going
10. Old Media, New Media
11. To Do And Not To Do
12. The Bigger Picture
Basic Campaign Checklist
Case studies:
Climate Change Campaigning: The effect of starting conditions
Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign
Formative Campaign Research: The Undersea
Obama Election Campaign: A New Media Case Study
Issues and Power Analysis: Greening Apple Computers
Erscheinungsjahr: | 2010 |
---|---|
Genre: | Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Seiten: | 400 |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781849711142 |
ISBN-10: | 1849711143 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Rose, Chris |
Hersteller: | Taylor & Francis Ltd |
Maße: | 216 x 171 x 32 mm |
Von/Mit: | Chris Rose |
Erscheinungsdatum: | 29.09.2010 |
Gewicht: | 0,65 kg |
Introduction
1. How To Begin
2. Communicating With Humans
3. Motivational Values
4. Campaign Research and Development
5. Campaign Plans
6. Organizing Campaign Communications
7. Constructing Campaign Propositions
8. Working With News Media
9. Keeping A Campaign Going
10. Old Media, New Media
11. To Do And Not To Do
12. The Bigger Picture
Basic Campaign Checklist
Case studies:
Climate Change Campaigning: The effect of starting conditions
Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign
Formative Campaign Research: The Undersea
Obama Election Campaign: A New Media Case Study
Issues and Power Analysis: Greening Apple Computers
Erscheinungsjahr: | 2010 |
---|---|
Genre: | Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
Seiten: | 400 |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781849711142 |
ISBN-10: | 1849711143 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Rose, Chris |
Hersteller: | Taylor & Francis Ltd |
Maße: | 216 x 171 x 32 mm |
Von/Mit: | Chris Rose |
Erscheinungsdatum: | 29.09.2010 |
Gewicht: | 0,65 kg |