Sachiko Scheuing: How to Use Customer Data

Cover: 9781398615151 | How to Use Customer Data | Sachiko Scheuing | Taschenbuch | Englisch

Rückseite: 9781398615151 | How to Use Customer Data | Sachiko Scheuing | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

Über den Autor

Sachiko Scheuing is an award-winning privacy professional with solid experience in marketing and data science based in Frankfurt, Germany. She currently serves on the Europe Middle East and Africa senior leadership team of Acxiom, part of Interpublic Group of Companies Inc. (IPG), as its European Privacy Officer. She is also currently serving her third 3-year term as the Co-Chairwoman of the Federation of European Data and Marketing (FEDMA) based in Brussels. In 2020, she was awarded the DataIQ Professor Derek Holder Lifetime Achievement Award for her contribution to the data protection and advertising industries.

Inhaltsverzeichnis

Chapter - 01: What is data protection?; Chapter - 02: What is marketing?; Chapter - 03: Data protection laws; Chapter - 04: Classifying personal data; Chapter - 05: Legal grounds for marketing; Chapter - 06: Explaining what you do with data with privacy statements; Chapter - 07: Data protection requests; Chapter - 08: Working with partners and suppliers; Chapter - 09: Data security; Chapter - 10: Templates for GDPR; Chapter - 11: Data protection officer; Chapter - 12: AI and marketing;

Erscheinungsjahr:	2024
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398615151
ISBN-10:	1398615153
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Scheuing, Sachiko
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 19 mm
Von/Mit:	Sachiko Scheuing
Erscheinungsdatum:	25.06.2024
Gewicht:	0,67 kg