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Creating Value with Data Analytics in Marketing
Mastering Data Science
Taschenbuch von Edwin Kooge (u. a.)
Sprache: Englisch

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Beschreibung

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Über den Autor

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is aco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years' experience in analytics.

Natasha Walk is aco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years' experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

Inhaltsverzeichnis

1 Data science and big data; 2 Creating value with data science; 3 Value objectives and metrics; 4 Data assets; 5 Data storing and integration; 6 Customer privacy and data security; 7 Data analytics; 8 Data exploration; 9 Data modeling; 10 Creating impact with storytelling and visualization; 11 Creating value with data science; 12 Building successful data analytics capabilities

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 314
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367819798
ISBN-10: 0367819791
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kooge, Edwin
Wieringa, Jaap E.
Walk, Natasha
Verhoef, Peter C.
Hersteller: Taylor & Francis Ltd
Maße: 242 x 168 x 20 mm
Von/Mit: Edwin Kooge (u. a.)
Erscheinungsdatum: 08.11.2021
Gewicht: 0,586 kg
preigu-id: 121293408
Über den Autor

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is aco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years' experience in analytics.

Natasha Walk is aco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years' experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

Inhaltsverzeichnis

1 Data science and big data; 2 Creating value with data science; 3 Value objectives and metrics; 4 Data assets; 5 Data storing and integration; 6 Customer privacy and data security; 7 Data analytics; 8 Data exploration; 9 Data modeling; 10 Creating impact with storytelling and visualization; 11 Creating value with data science; 12 Building successful data analytics capabilities

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 314
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367819798
ISBN-10: 0367819791
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kooge, Edwin
Wieringa, Jaap E.
Walk, Natasha
Verhoef, Peter C.
Hersteller: Taylor & Francis Ltd
Maße: 242 x 168 x 20 mm
Von/Mit: Edwin Kooge (u. a.)
Erscheinungsdatum: 08.11.2021
Gewicht: 0,586 kg
preigu-id: 121293408
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