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How to Market a University
Building Value in a Competitive Environment
Taschenbuch von Teresa Flannery
Sprache: Englisch

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Beschreibung
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Über den Autor

Teresa M. Flannery is interim vice president for marketing and communication at Stony Brook University. Previously, she was a policy fellow in the Center for University Excellence at American University, where she served as the vice president for communication for eleven years. She was also the first marketing director and chief marketing officer at the University of Maryland.

Details
Erscheinungsjahr: 2021
Fachbereich: Bildungswesen
Genre: Erziehung & Bildung
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781421440347
ISBN-10: 1421440342
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Flannery, Teresa
Hersteller: Johns Hopkins University Press
Maße: 127 x 202 x 25 mm
Von/Mit: Teresa Flannery
Erscheinungsdatum: 09.03.2021
Gewicht: 0,27 kg
preigu-id: 118816245
Über den Autor

Teresa M. Flannery is interim vice president for marketing and communication at Stony Brook University. Previously, she was a policy fellow in the Center for University Excellence at American University, where she served as the vice president for communication for eleven years. She was also the first marketing director and chief marketing officer at the University of Maryland.

Details
Erscheinungsjahr: 2021
Fachbereich: Bildungswesen
Genre: Erziehung & Bildung
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781421440347
ISBN-10: 1421440342
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Flannery, Teresa
Hersteller: Johns Hopkins University Press
Maße: 127 x 202 x 25 mm
Von/Mit: Teresa Flannery
Erscheinungsdatum: 09.03.2021
Gewicht: 0,27 kg
preigu-id: 118816245
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