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Beschreibung
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

In this book you'll learn the 7 drives that motivate people, the research behind each drive, and specific strategies to use.
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

In this book you'll learn the 7 drives that motivate people, the research behind each drive, and specific strategies to use.
Über den Autor
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and former Professor at the University of [...] consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is the co-host of the Human Tech podcast.
Details
Erscheinungsjahr: 2025
Genre: Importe, Psychologie
Produktart: Ratgeber
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
ISBN-13: 9781963902044
ISBN-10: 1963902041
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weinschenk, Susan
Auflage: 2. Auflage
Hersteller: The Team W, Inc.
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 16 mm
Von/Mit: Susan Weinschenk
Erscheinungsdatum: 12.11.2025
Gewicht: 0,421 kg
Artikel-ID: 134550463

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