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"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University
"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.
With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images."
- Teun van Dijk, Pompeu Fabra University
"The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis."
- Ruth Wodak, Lancaster University
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities?
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape.
With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field.
Making Active Choices: Language as a Set of Resources
Analysing Semiotic Choices: Words and Images
Presenting Speech and Speakers: Quoting Verbs
Representing People: Language and Identity
Representing Actions: Transitivity and Verb Processes
Concealing and Taking for Granted: Nominalization and Presupposition
Persuading with Abstraction: Rhetoric and Metaphor
Committing and Evading: Truth, Modality and Hedging
Conclusion: Doing Critical Discourse Analysis and Its Discontents
Glossary
| Erscheinungsjahr: | 2012 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 242 |
| ISBN-13: | 9780857028921 |
| ISBN-10: | 0857028928 |
| Sprache: | Englisch |
| Herstellernummer: | B28914P |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Machin, David
Mayr, Andrea |
| Redaktion: | Machin, David |
| Hersteller: | SAGE Publishing Ltd |
| Maße: | 244 x 170 x 14 mm |
| Von/Mit: | David Machin |
| Erscheinungsdatum: | 23.03.2012 |
| Gewicht: | 0,425 kg |
David Machin is Professor of Linguistics at the Institute of Corpus and Applications, Shanghai International Studies University. He publishes in a range of academic fields applying multimodal critical discourse analysis to provide unique insights. His books include Introduction to Multimodal Analysis (2020), Doing Visual Analysis (2018), Visual Journalism (2015) and The Language of War Monuments 2013). He is coeditor of the journal Social Semiotics, which publishes researching which uses multimodal critical discourse analysis and is on the editorial board of a range of leading journals in the field.
Making Active Choices: Language as a Set of Resources
Analysing Semiotic Choices: Words and Images
Presenting Speech and Speakers: Quoting Verbs
Representing People: Language and Identity
Representing Actions: Transitivity and Verb Processes
Concealing and Taking for Granted: Nominalization and Presupposition
Persuading with Abstraction: Rhetoric and Metaphor
Committing and Evading: Truth, Modality and Hedging
Conclusion: Doing Critical Discourse Analysis and Its Discontents
Glossary
| Erscheinungsjahr: | 2012 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 242 |
| ISBN-13: | 9780857028921 |
| ISBN-10: | 0857028928 |
| Sprache: | Englisch |
| Herstellernummer: | B28914P |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Machin, David
Mayr, Andrea |
| Redaktion: | Machin, David |
| Hersteller: | SAGE Publishing Ltd |
| Maße: | 244 x 170 x 14 mm |
| Von/Mit: | David Machin |
| Erscheinungsdatum: | 23.03.2012 |
| Gewicht: | 0,425 kg |
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