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Professor Byron Sharp is Director of the Ehrenberg-Bass Institute, University of South Australia. Byrons international bestseller How Brands Grow has sold over 120,000 copies and has been translated into more than a dozen languages. He has published over 100 academic papers and is on the editorial board of five journals. With Professor Jerry Wind, he hosted two conferences at the Wharton Business School on the laws of advertising, and co-edited two special issues of the Journal of Advertising Research.
- 1. How Brands Grow (updated, with B2B content removed)
- 2. Target the (Whole) Market (updated, with B2B content removed)
- 3. Where New Customers Come From (updated, with B2B content removed)
- 4. Building Mental Availability (updated)
- 5. Leveraging Distinctive Assets (updated)
- 6. Achieving Reach (updated)
- 7. Word-of-mouth Facts Worth Talking About (updated)
- 8. Building Physical Availability Part 1 (updated introduction and new focus on presence)
- 9. Building Physical Availability Part 2 (updated with new focus on prominence and portfolio)
- 10. New Brands and Acquiring New Buyers (updated)
- 11. Getting Down to Business-to-Business Markets (new chapter)
- 12. And Finally, a Bit of Luxury (updated)
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780190330026 |
| ISBN-10: | 0190330023 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Romaniuk, Jenni
Sharp, Bryon |
| Auflage: | 2nd edition |
| Hersteller: | Oxford University Press |
| Maße: | 233 x 163 x 22 mm |
| Von/Mit: | Jenni Romaniuk (u. a.) |
| Erscheinungsdatum: | 21.12.2021 |
| Gewicht: | 0,52 kg |
Professor Byron Sharp is Director of the Ehrenberg-Bass Institute, University of South Australia. Byrons international bestseller How Brands Grow has sold over 120,000 copies and has been translated into more than a dozen languages. He has published over 100 academic papers and is on the editorial board of five journals. With Professor Jerry Wind, he hosted two conferences at the Wharton Business School on the laws of advertising, and co-edited two special issues of the Journal of Advertising Research.
- 1. How Brands Grow (updated, with B2B content removed)
- 2. Target the (Whole) Market (updated, with B2B content removed)
- 3. Where New Customers Come From (updated, with B2B content removed)
- 4. Building Mental Availability (updated)
- 5. Leveraging Distinctive Assets (updated)
- 6. Achieving Reach (updated)
- 7. Word-of-mouth Facts Worth Talking About (updated)
- 8. Building Physical Availability Part 1 (updated introduction and new focus on presence)
- 9. Building Physical Availability Part 2 (updated with new focus on prominence and portfolio)
- 10. New Brands and Acquiring New Buyers (updated)
- 11. Getting Down to Business-to-Business Markets (new chapter)
- 12. And Finally, a Bit of Luxury (updated)
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780190330026 |
| ISBN-10: | 0190330023 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Romaniuk, Jenni
Sharp, Bryon |
| Auflage: | 2nd edition |
| Hersteller: | Oxford University Press |
| Maße: | 233 x 163 x 22 mm |
| Von/Mit: | Jenni Romaniuk (u. a.) |
| Erscheinungsdatum: | 21.12.2021 |
| Gewicht: | 0,52 kg |
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