Damon Centola: How Behavior Spreads

Cover: 9780691202426 | How Behavior Spreads | The Science of Complex Contagions | Centola

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Sprache: Englisch

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Beschreibung

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Über den Autor

Damon Centola

Details

Erscheinungsjahr:	2020
Genre:	Importe , Soziologie
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780691202426
ISBN-10:	0691202427
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Centola, Damon
Hersteller:	Princeton University Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	233 x 156 x 25 mm
Von/Mit:	Damon Centola
Erscheinungsdatum:	24.03.2020
Gewicht:	0,463 kg