This book is based on Professor Pierre Casse's ten years of teaching, consulting, and writing case studies at the Moscow School of Management SKOLKOVO. Many of the key issues explored have been the subject of much discussion and debate during training programs and special events such as the SKOLKOVO Master Classes on Leadership. They have also been published electronically under the title SKOLKOVO BE in Trend.

The BE in Trend series was published as a monthly teaser and attracted quite a few followers who found Professor Casse's direct approach to exposing the very real challenges, which leaders in the field face day to day, stimulating. Many of the issues raised are ones that leaders are reluctant to talk openly about.

This is not a book full of advice and guidelines but is rather an exploration of some of the most provocative issues in a way that is intended to encourage leaders to reflect and determine how these issues might apply to them, their teams, and organisations. It is indeed a very leader-friendly composition aimed directly at the busy leader.