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Cover: 9781799850779 | Handbook of Research on Applied AI for International Business and...
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Handbook of Research on Applied AI for International Business and Marketing Applications
Buch von Tihana ¿Krinjari¿
Sprache: Englisch

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Beschreibung
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781799850779
ISBN-10: 1799850773
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: ¿Krinjari¿, Tihana
Hersteller: Business Science Reference
Maße: 286 x 221 x 44 mm
Von/Mit: Tihana ¿Krinjari¿
Erscheinungsdatum: 30.08.2020
Gewicht: 2,09 kg
Artikel-ID: 119118333
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781799850779
ISBN-10: 1799850773
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: ¿Krinjari¿, Tihana
Hersteller: Business Science Reference
Maße: 286 x 221 x 44 mm
Von/Mit: Tihana ¿Krinjari¿
Erscheinungsdatum: 30.08.2020
Gewicht: 2,09 kg
Artikel-ID: 119118333
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