Michael Wade is Professor of Innovation and Strategy at the International Institute for Management Development (IMD) and directs the institution's Global Center for Digital Business Transformation, a research group focused on digital disruption and transformation. His academic research has appeared in Harvard Business Review, MIT Sloan Management Review, Strategic Management Journal, and MIS Quarterly. He has written multiple books and article on digital transformation. Didier Bonnet is Professor of Strategy and Digital Transformation at IMD, and EVP of Global Digital Transformation at Capgemini Invent. Didier's research has been published by Harvard Business Review, MIT Sloan Management Review, R&D Management, and Business Strategy Review, and he has been interviewed by Financial Times, Forbes, and other top publications about digital transformation. Tomoko Yokoi is a researcher and writer at IMD's Global Center for Digital Business Transformation. Yokoi spent 20 years as a senior executive in B2B and B2C industries ranging from industrial technologies and healthcare to enterprise software and educational services. Nikolaus Obwegeser is a research fellow at the Global Center for Digital Business Transformation at IMD. His work has been published in MIT Sloan Management Review, Technovation, and Information Systems Management.

INTRODUCTION

Part One
Hacking the First Steps
Initiating Your Digital Transformation
1 CREATING A CLEAR AND POWERFUL
TRANSFORMATION OBJECTIVE
2 BUILDING URGENCY WHEN YOUR
BUSINESS IS DOING WELL
3 ALIGNING THE TOP TEAM TO DRIVE
TRANSFORMATION SUCCESS
4 BUILDING ORGANIZATIONAL MOMENTUM
AND ENGAGEMENT
5 TAKING AN INVENTORY OF EXISTING
DIGITAL INITIATIVES
6 FUNDING YOUR DIGITAL TRANSFORMATION
PROGRAM

Part Two
Hacking the Internal Organization
Setting Up the Right Organizational Dynamics
7 HOW TO GET YOUR BOARD ONBOARD
8 CHOOSING THE RIGHT DIGITAL
GOVERNANCE MODEL
9 HOW TO MAKE DIGITAL AND IT WORK TOGETHER
10 ACCELERATING DIGITAL USING AGILE METHODS
11 BUILDING AND MANAGING TECHNOLOGY
INFRASTRUCTURE

Part Three
Hacking the External Environment
Working with the Outside World
12 BUILDING HYPERAWARENESS INTO
YOUR ORGANIZATION
13 MANAGING PARTNERSHIPS AND ECOSYSTEMS
14 INVESTING IN STARTUPS
15 IMPLEMENTING OPEN INNOVATION EFFECTIVELY
16 MANAGING DIGITAL TRANSFORMATION
RESPONSIBLY AND SUSTAINABLY

Part Four
Hacking the Business Model Transition
Creating Value in New Ways
17 MOVING FROM PRODUCT-CENTRICITY TO
SERVICES AND SOLUTIONS
18 CONVINCING CUSTOMERS TO PAY FOR
DIGITAL SERVICES
19 COMPETING AGAINST OR WORKING WITH
DIGITAL PLATFORMS
20 BUILDING A BALANCED PORTFOLIO OF
DIGITAL INITIATIVES

Part Five
Hacking Digital Transformation Leadership
Leading People and Organizations
21 THE CHARACTERISTICS OF AGILE
DIGITAL LEADERSHIP
22 HOW DIGITAL LEADERS CAN ESTABLISH
AND MAINTAIN CREDIBILITY
23 MAKING THE CDO ROLE A SUCCESS
24 HOW BEST TO DEVELOP DIGITAL SKILLS
WITHIN YOUR ORGANIZATION
25 WORKING ACROSS SILOS

Part Six
Hacking Digital Momentum
Anchoring and Sustaining Performance
26 SETTING UP A PIPELINE OF DIGITAL INITIATIVES
27 SCALING DIGITAL INITIATIVES
28 MEASURING THE PERFORMANCE OF
DIGITAL INITIATIVES
29 STAYING ON TOP OF NEW TECHNOLOGIES
30 HOW TO LEVERAGE DIGITAL FOR
ORGANIZATIONAL RESILIENCE
CONCLUSION

ACKNOWLEDGMENTS
NOTES
INDEX