Table of Contents:
Step I: Lay a Solid Strategic Foundation
Chapter One: The opportunity is greatest when you think of yourself as more than a coach
Chapter Two: The three requirements for ongoing success as a coach
Chapter Three: Choose a profitable target market
Chapter Four: Understand the needs in your market
Chapter Five: Develop robust coaching solutions for your market
Chapter Six: Develop your compelling marketing message and brand

Step II: Use Low-Cost, High-Impact Tactics to Get Clients
Chapter Seven: Set up your testing laboratory
Chapter Eight: The most powerful tactic in your arsenal—conversations to get referrals
Chapter Nine: Alliances to bring you a stream of business
Chapter Ten: Achieve expert status through information and by educating your market
Chapter Eleven: Internet marketing tactics
Chapter Twelve: Leadership to build your credibility
Chapter Thirteen: Creative strategies to reach top decision makers and VIPs
Chapter Fourteen: SPECIAL REPORT—GET THAT FIRST CLIENT

Step III: Close Engagements
Chapter Fifteen: Overcome low-pricing self-esteem
Chapter Sixteen: Ask questions that engage and assess fit
Chapter Seventeen: Handle concerns and objections with finesse and grace
Chapter Eighteen: Strategies to close the deal
Chapter Nineteen: How to write a powerful proposal—and when not to

Step IV: Keep Clients for Life, or at Least for a Long, Long Time
Chapter Twenty: The value of your first client, and every client that follows
Chapter Twenty-One: Deliver value and create raving fans
Chapter Twenty-Two: From foothold to a major presence

Step V: Build a Firm to Enjoy Lasting Wealth
Chapter Twenty-Three: The firm-builder mindset
Chapter Twenty-Four: How to develop a framework that turns into ongoing wealth
Chapter Twenty-Five: Twelve steps to a successful book
Chapter Twenty-Six: Information products to get up to 100 times the price of a book
Chapter Twenty-Seven: Group coaching packages, seminars, subscriptions, and leadership circles
Chapter Twenty-Eight: Certify others and/or license your content
Chapter Twenty-Nine: Get bigger engagement by contracting with or hiring other coaches and experts
Chapter Thirty: Develop tools for clients and for other coaches
Chapter Thirty-One: Create a center of excellence or an institute

Step VI: Create Your Million-Dollar Business Plan
Chapter Thirty-Two: Your million-dollar business model
Chapter Thirty-Three: Your action plan