Jochen Strähle: Green Fashion Retail | Buch

Cover: 9789811024399 | Green Fashion Retail | Jochen Strähle | Buch | xiii | Englisch | 2016

Rückseite: 9789811024399 | Green Fashion Retail | Jochen Strähle | Buch | xiii | Englisch | 2016

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Sprache: Englisch

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Beschreibung

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.

Zusammenfassung

First book to focus on green fashion retail

Includes an overview on different aspects of sustainability in fashion retail

Demonstrates the literature findings using case studies

Includes supplementary material: [...]

Inhaltsverzeichnis

Green Fashion Retail.- Key Aspects of Sustainability in the Fashion Retail.- Closed Loop Production- A Literature Review.- Impact on Sustainablity: Production vs. Consumption.- Sustainable Manufacturing for Fashion Retailers.- Impact of Sustainable Manufacturing Standards for Retail Brands.- The Prosumer Concept in Fashion Retail: Potentials and Limitations.- The Second Hand Market for Fashion Products.- Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption?.- Cross Industry Learnings: What Fashion Retail can learn from the Used Car Industry?.- The Value Chain of a Branded Second Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand.- Case Study: Loop Extension at Filippa K..- The Role of Social Media for a Sustainable Consumption.- Potentials of a Fashion FTrace App.- Case Study: Total Transparency at [...].

Details

Erscheinungsjahr:	2016
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xiii 291 S. 57 s/w Illustr. 291 p. 57 illus.
ISBN-13:	9789811024399
ISBN-10:	9811024391
Sprache:	Englisch
Herstellernummer:	978-981-10-2439-9
Einband:	Gebunden
Redaktion:	Strähle, Jochen
Herausgeber:	Jochen Strähle
Auflage:	1st edition 2017
Hersteller:	Springer Singapore Springer Nature Singapore
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 23 mm
Von/Mit:	Jochen Strähle
Erscheinungsdatum:	26.10.2016
Gewicht:	0,629 kg