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Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!
* What's a blog, and what's Blogger? - learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
* Nuts and bolts - choose a domain name, learn to use the dashboard, pick a template, and configure settings
* Blog effectively - learn blogosphere etiquette and some secrets for long-term success
* Fun bells and whistles - dress up your blog with templates (lots of them are free!)
* Does making dollars make sense? - explore options for Google Adsense(r), contextual and text link ads, paid posts, and merchandising with CafePress
* Spread the word - promote your blog through search engines and social networking sites
* A family of blogs - set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
* Get more Google - use Picasa(r), YouTube, Feedburner, and more
Open the book and find:
* How to choose a blog topic and personalize your blog
* What you should know about moderating comments
* How to maintain your blog with tools like Blog This! and Quick Edit
* Simple search engine optimization techniques
* Tips for tracking your blog traffic
* Where to find cool free templates
* How to make money from your blog
* Ten useful social networking sites
Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!
* What's a blog, and what's Blogger? - learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
* Nuts and bolts - choose a domain name, learn to use the dashboard, pick a template, and configure settings
* Blog effectively - learn blogosphere etiquette and some secrets for long-term success
* Fun bells and whistles - dress up your blog with templates (lots of them are free!)
* Does making dollars make sense? - explore options for Google Adsense(r), contextual and text link ads, paid posts, and merchandising with CafePress
* Spread the word - promote your blog through search engines and social networking sites
* A family of blogs - set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
* Get more Google - use Picasa(r), YouTube, Feedburner, and more
Open the book and find:
* How to choose a blog topic and personalize your blog
* What you should know about moderating comments
* How to maintain your blog with tools like Blog This! and Quick Edit
* Simple search engine optimization techniques
* Tips for tracking your blog traffic
* Where to find cool free templates
* How to make money from your blog
* Ten useful social networking sites
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google AdSense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Inhalt: | 384 S. |
ISBN-13: | 9780470407424 |
ISBN-10: | 0470407425 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Gunelius, Susan |
Hersteller: |
Wiley
John Wiley & Sons |
Maße: | 235 x 191 x 21 mm |
Von/Mit: | Susan Gunelius |
Erscheinungsdatum: | 01.02.2009 |
Gewicht: | 0,723 kg |
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google AdSense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Inhalt: | 384 S. |
ISBN-13: | 9780470407424 |
ISBN-10: | 0470407425 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Gunelius, Susan |
Hersteller: |
Wiley
John Wiley & Sons |
Maße: | 235 x 191 x 21 mm |
Von/Mit: | Susan Gunelius |
Erscheinungsdatum: | 01.02.2009 |
Gewicht: | 0,723 kg |