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Cover: 9780500516263 | Goodvertising | Creative Advertising that Cares | Thomas Kolster
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Goodvertising
Creative Advertising that Cares
Buch von Thomas Kolster
Sprache: Englisch

38,50 €*

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Beschreibung
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 'Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 'Commitment' chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry's, Nike, Tropicana, Volkswagen, Fiat, Levi's, Toyota, Honda, Sainsbury's, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.
Über den Autor
Thomas Kolster is a Danish media and advertising strategist and founder
of the creative agency Inkognito.
Inhaltsverzeichnis
Introduction; 1. Transparency; 2. Connection; 3. Simplicity; 4. Collaboration; 5. Compassion; 6. Creativity; 7. Contagiousness; 8. Generosity; 9. Insight; 10. Positivity; Conclusion: Commitment; Calendar for Good, Labels for Good, Awards for Good; Guides for Good; Further Reading; Picture Credits; List of Campaigns.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780500516263
ISBN-10: 050051626X
Sprache: Englisch
Einband: Gebunden
Autor: Kolster, Thomas
Hersteller: Thames & Hudson Ltd
Maße: 288 x 250 x 30 mm
Von/Mit: Thomas Kolster
Erscheinungsdatum: 17.09.2012
Gewicht: 1,734 kg
Artikel-ID: 106579603
Über den Autor
Thomas Kolster is a Danish media and advertising strategist and founder
of the creative agency Inkognito.
Inhaltsverzeichnis
Introduction; 1. Transparency; 2. Connection; 3. Simplicity; 4. Collaboration; 5. Compassion; 6. Creativity; 7. Contagiousness; 8. Generosity; 9. Insight; 10. Positivity; Conclusion: Commitment; Calendar for Good, Labels for Good, Awards for Good; Guides for Good; Further Reading; Picture Credits; List of Campaigns.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780500516263
ISBN-10: 050051626X
Sprache: Englisch
Einband: Gebunden
Autor: Kolster, Thomas
Hersteller: Thames & Hudson Ltd
Maße: 288 x 250 x 30 mm
Von/Mit: Thomas Kolster
Erscheinungsdatum: 17.09.2012
Gewicht: 1,734 kg
Artikel-ID: 106579603
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