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Beschreibung
Taking a second look at advertising campaigns: revealing reproductions,
trumpeting creativity, and inspiring all to look just a little closer.

Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad¿-au contraire. They have been presented at major industry conferences and some have even won awards¿-but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Taking a second look at advertising campaigns: revealing reproductions,
trumpeting creativity, and inspiring all to look just a little closer.

Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad¿-au contraire. They have been presented at major industry conferences and some have even won awards¿-but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Details
Erscheinungsjahr: 2016
Genre: Geisteswissenschaften, Kunst, Musik
Medium: Buch
Inhalt: 224 S.
ISBN-13: 9783899556902
ISBN-10: 3899556909
Sprache: Englisch
Einband: Gebunden
Autor: la Pompe, Joe
Auflage: 1/2016
Hersteller: Die Gestalten Verlag GmbH & Co.KG
Verantwortliche Person für die EU: Die Gestalten Verlag GmbH & Co. KG, Mariannenstr. 9/10, D-10999 Berlin, hello@gestalten.com
Maße: 306 x 237 x 23 mm
Von/Mit: Joe la Pompe
Erscheinungsdatum: 25.09.2016
Gewicht: 1,421 kg
Artikel-ID: 103748205

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