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Good Is the New Cool Guide to Conscious Business
How Companies Can Drive Growth Through Positive Impact
Buch von Afdhel Aziz (u. a.)
Sprache: Englisch

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Beschreibung

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO CONSCIOUS BUSINESS

"Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how."
-PAUL POLMAN, former CEO, Unilever, Co-Founder and Chair, IMAGINE

"I find 95% of what is written about purpose in business to be total and utter bullshit. This is the other 5%."
-MARK RITSON, Founder, Marketing Week Mini MBA

"Afdhel, Bobby, and Conspiracy of Love are exactly what the world needs right now. They did a brilliant job partnering with us to unleash our purpose, further maximizing our impact on society."
-KIM SALEM-JACKSON, EVP & Chief Marketing Officer, Akamai

"Aziz and Jones masterfully show that in this new values-driven era we are all creating together, purpose is driving business success even higher."
-KIRK SOUDER, Founder, Leadership for Impact

"The Good Is the New Cool Guide to Conscious Business is a must-read for every board member who wants to understand the most disruptive force in business today-and unlock the huge strategic advantage that delivers long-term growth for the companies they advise."
-ROB PEREZ, Operating Partner, General Atlantic, Founder and Chairman, Life Science Cares

"As purpose becomes a business imperative, this seminal book is mandatory reading for all agency leaders who are determined to help their clients create growth, innovation and authentic 21st century value."
-DENISE ROBERSON, former Chief Purpose Officer, TBWA

"Not just 'must-read' but 'must-do'-this book is a master class on how every modern company should operate with purpose."
-PAUL WOOLMINGTON, CEO, Canvas Worldwide

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO CONSCIOUS BUSINESS

"Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how."
-PAUL POLMAN, former CEO, Unilever, Co-Founder and Chair, IMAGINE

"I find 95% of what is written about purpose in business to be total and utter bullshit. This is the other 5%."
-MARK RITSON, Founder, Marketing Week Mini MBA

"Afdhel, Bobby, and Conspiracy of Love are exactly what the world needs right now. They did a brilliant job partnering with us to unleash our purpose, further maximizing our impact on society."
-KIM SALEM-JACKSON, EVP & Chief Marketing Officer, Akamai

"Aziz and Jones masterfully show that in this new values-driven era we are all creating together, purpose is driving business success even higher."
-KIRK SOUDER, Founder, Leadership for Impact

"The Good Is the New Cool Guide to Conscious Business is a must-read for every board member who wants to understand the most disruptive force in business today-and unlock the huge strategic advantage that delivers long-term growth for the companies they advise."
-ROB PEREZ, Operating Partner, General Atlantic, Founder and Chairman, Life Science Cares

"As purpose becomes a business imperative, this seminal book is mandatory reading for all agency leaders who are determined to help their clients create growth, innovation and authentic 21st century value."
-DENISE ROBERSON, former Chief Purpose Officer, TBWA

"Not just 'must-read' but 'must-do'-this book is a master class on how every modern company should operate with purpose."
-PAUL WOOLMINGTON, CEO, Canvas Worldwide

Über den Autor

AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondel¿z, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.

BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.

Inhaltsverzeichnis

Introduction 1

Part I: Why We Are Living in the Age of Purpose: The Three Tectonic Shifts Driving Change 27

Chapter 1: The Rise of the Conscious Consumer: People Want to Buy from Brands That Give a Damn 29

Chapter 2: The Rise of the Activist Employee: Employees Want Meaning and Purpose in Their Work 39

Chapter 3: The Rise of the Impact Investor: Investors Want to Make Money While Positively Impacting People and the Planet 53

Part II: Defining Purpose 59

Chapter 4: Definitions 63

Chapter 5: Seven Qualities of a Great Purpose Statement 67

Chapter 6: Discovering Purpose 79

Part III: The Nine Principles of Purpose 115

1. Purpose Needs to Start Inside Out 127

2. Purpose Is About Picking Your Shields-and Sword 135

3. Purpose Must Be Profitable to Be Sustainable 145

4. Purpose Is About Putting Your Money Where Your Mission Is 154

5. Purpose Doesn't Have to Be Political 163

6. Purpose Should Be an Open-Source Pursuit 173

7. Purpose Should Measure What You Treasure 186

8. Purpose Is About Being the Helper, Not the Hero 197

9. Purpose Is a Journey, Not a Destination 208

Part IV: In Closing 217

Appendix A: The ROI of Purpose 229

Appendix B: More Inspiration 241

Bibliography 245

About the Authors 253

Thanks and Acknowledgments 257

Index 259

Details
Erscheinungsjahr: 2025
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781394284474
ISBN-10: 1394284470
Sprache: Englisch
Einband: Gebunden
Autor: Aziz, Afdhel
Jones, Bobby
Hersteller: Wiley
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 157 x 30 mm
Von/Mit: Afdhel Aziz (u. a.)
Erscheinungsdatum: 11.02.2025
Gewicht: 0,494 kg
Artikel-ID: 129647024
Über den Autor

AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondel¿z, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.

BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.

Inhaltsverzeichnis

Introduction 1

Part I: Why We Are Living in the Age of Purpose: The Three Tectonic Shifts Driving Change 27

Chapter 1: The Rise of the Conscious Consumer: People Want to Buy from Brands That Give a Damn 29

Chapter 2: The Rise of the Activist Employee: Employees Want Meaning and Purpose in Their Work 39

Chapter 3: The Rise of the Impact Investor: Investors Want to Make Money While Positively Impacting People and the Planet 53

Part II: Defining Purpose 59

Chapter 4: Definitions 63

Chapter 5: Seven Qualities of a Great Purpose Statement 67

Chapter 6: Discovering Purpose 79

Part III: The Nine Principles of Purpose 115

1. Purpose Needs to Start Inside Out 127

2. Purpose Is About Picking Your Shields-and Sword 135

3. Purpose Must Be Profitable to Be Sustainable 145

4. Purpose Is About Putting Your Money Where Your Mission Is 154

5. Purpose Doesn't Have to Be Political 163

6. Purpose Should Be an Open-Source Pursuit 173

7. Purpose Should Measure What You Treasure 186

8. Purpose Is About Being the Helper, Not the Hero 197

9. Purpose Is a Journey, Not a Destination 208

Part IV: In Closing 217

Appendix A: The ROI of Purpose 229

Appendix B: More Inspiration 241

Bibliography 245

About the Authors 253

Thanks and Acknowledgments 257

Index 259

Details
Erscheinungsjahr: 2025
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781394284474
ISBN-10: 1394284470
Sprache: Englisch
Einband: Gebunden
Autor: Aziz, Afdhel
Jones, Bobby
Hersteller: Wiley
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 157 x 30 mm
Von/Mit: Afdhel Aziz (u. a.)
Erscheinungsdatum: 11.02.2025
Gewicht: 0,494 kg
Artikel-ID: 129647024
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