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A quick-start guide to business success
Starting and running a business is a big task, but Getting Started in Business Plans For Dummies breaks it down. This slim guide takes you from start-up to sustainable enterprise, the quick and easy way. Keep this book at your side as a quick reference to business models, financial concepts, entrepreneurial strategy, sales calculations, and beyond. You'll also discover how to test the viability of your business idea, and how AI can sharpen business strategies. Demystify every step of the process as you start and run your new business.
Inside ...
- Finding your special edge
- Getting ahead of competitors
- Creating a winning marketing plan
- Understanding start-up budgets and profitability
- Perfecting your pitch to investors
- Creating a winning business plan
A quick-start guide to business success
Starting and running a business is a big task, but Getting Started in Business Plans For Dummies breaks it down. This slim guide takes you from start-up to sustainable enterprise, the quick and easy way. Keep this book at your side as a quick reference to business models, financial concepts, entrepreneurial strategy, sales calculations, and beyond. You'll also discover how to test the viability of your business idea, and how AI can sharpen business strategies. Demystify every step of the process as you start and run your new business.
Inside ...
- Finding your special edge
- Getting ahead of competitors
- Creating a winning marketing plan
- Understanding start-up budgets and profitability
- Perfecting your pitch to investors
- Creating a winning business plan
Veechi Curtis is a qualified accountant and business consultant who specializes in mentoring small businesses, helping business owners find the secrets to their own success. She is the author of the bestselling Small Business For Dummies and Bookkeeping For Dummies.
Introduction 1
Chapter 1: Letting Your Plan Take Flight 5
Chapter 2: Figuring Out What's So Special about You 17
Chapter 3: Sizing up the Competition 25
Chapter 4: Separating Yourself from Your Business 35
Chapter 5: Exploiting Opportunities and Avoiding Threats 51
Chapter 6: Developing a Smart Marketing Plan 61
Chapter 7: Budgeting for Start-Up Expenses 75
Chapter 8: Figuring Out Prices and Predicting Sales 87
Chapter 9: Calculating Costs and Gross Profit 103
Chapter 10: Managing Expenses 117
Chapter 11: Assembling Your First Financial Forecast 129
Chapter 12: Perfecting the Final Pitch 143
Chapter 13: Ten Suggestions for a Plan that's Not Shaping Up 159
Index 167
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781394237340 |
| ISBN-10: | 1394237340 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Curtis, Veechi |
| Auflage: | 2. Auflage |
| Hersteller: | John Wiley & Sons Australia Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 141 x 216 x 13 mm |
| Von/Mit: | Veechi Curtis |
| Erscheinungsdatum: | 05.03.2025 |
| Gewicht: | 0,248 kg |
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