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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers-the long-anticipated answer to the defining business challenge of our time.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers-the long-anticipated answer to the defining business challenge of our time.
FRESH TAKE FROM A SUI GENERIS VOICE: Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights, and this book speaks directly to this engaged tribe.
GROWING PLATFORM: Mike has over 85,000 newsletter subscribers, 32,000 Twitter followers, a popular podcast, and a robust year-round speaking schedule of approximately 50 live events a year, in which he shares stages with the likes of Simon Sinek and Tony Robbins.
SALES TRACK: Since Portfolio took over the originally self-published Profit First in 2016, the book has sold over 163,000 copies across all formats. Clockwork and Pumpkin Plan continue to be steady backlist sellers, while his latest book Fix This Next became an instant Wall Street Journal bestseller.
MARKETING PRO: Michalowicz draws on his experience as a self-published author to conduct innovative marketing campaigns for his highly engaged fanbase.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Wirtschaftsratgeber |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 304 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780593330630 |
| ISBN-10: | 0593330633 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Michalowicz, Mike |
| Hersteller: | Penguin Publishing Group |
| Maße: | 233 x 156 x 28 mm |
| Von/Mit: | Mike Michalowicz |
| Erscheinungsdatum: | 21.09.2021 |
| Gewicht: | 0,52 kg |
FRESH TAKE FROM A SUI GENERIS VOICE: Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights, and this book speaks directly to this engaged tribe.
GROWING PLATFORM: Mike has over 85,000 newsletter subscribers, 32,000 Twitter followers, a popular podcast, and a robust year-round speaking schedule of approximately 50 live events a year, in which he shares stages with the likes of Simon Sinek and Tony Robbins.
SALES TRACK: Since Portfolio took over the originally self-published Profit First in 2016, the book has sold over 163,000 copies across all formats. Clockwork and Pumpkin Plan continue to be steady backlist sellers, while his latest book Fix This Next became an instant Wall Street Journal bestseller.
MARKETING PRO: Michalowicz draws on his experience as a self-published author to conduct innovative marketing campaigns for his highly engaged fanbase.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Wirtschaftsratgeber |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 304 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780593330630 |
| ISBN-10: | 0593330633 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Michalowicz, Mike |
| Hersteller: | Penguin Publishing Group |
| Maße: | 233 x 156 x 28 mm |
| Von/Mit: | Mike Michalowicz |
| Erscheinungsdatum: | 21.09.2021 |
| Gewicht: | 0,52 kg |
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