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Cover: 9783839621554 | FutureHotel - 360° Hotel Service Ecosystem Study | Borkmann (u. a.)
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FutureHotel - 360° Hotel Service Ecosystem Study
An empirical study from the FutureHotel Innovation Network
Taschenbuch von Vanessa Borkmann (u. a.)
Sprache: Englisch

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Beschreibung
The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
The study explores a paradigm shift in the hospitality industry by redefining hotels as multifunctional service hubs embedded in their local environments. A central innovation lies in the ecosystem-based perspective: Hotels are conceptualized not merely as isolated providers but as integral nodes in a broader value creation network involving guests, employees, local communities, and strategic partners. The study introduces a new framework that classifies hotel service innovations into ten service categories while mapping demand patterns across stakeholder groups. Using a mixed-methods approach combining literature analysis, expert workshops, and empirical survey data of 4,880 respondents, the study identifies and systematizes emerging service potentials beyond traditional accommodation functions. This approach enables a differentiated understanding of service expectations and highlights underutilized business potential. By aligning hotel offerings more closely with community needs and urban development goals, the study provides a future-oriented model for sustainable hospitality transformation and hybrid business model innovation.
Details
Erscheinungsjahr: 2026
Fachbereich: Einzelne Wirtschaftszweige
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 50 S.
ISBN-13: 9783839621554
ISBN-10: 3839621550
Sprache: Englisch
Herstellernummer: fhg-iao_789
Einband: Kartoniert / Broschiert
Autor: Borkmann, Vanessa
Geißendörfer, Ronja
Redaktion: Fraunhofer IAO
Herausgeber: Fraunhofer IAO
Hersteller: Fraunhofer Verlag
Verantwortliche Person für die EU: Fraunhofer Verlag, Annika Fesch, Nobelstr. 12, D-70569 Stuttgart, annika.fesch@zv.fraunhofer.de
Abbildungen: num., mostly col. illus. and tab.
Maße: 291 x 206 x 5 mm
Von/Mit: Vanessa Borkmann (u. a.)
Erscheinungsdatum: 06.02.2026
Gewicht: 0,24 kg
Artikel-ID: 134616654
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