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Cover: 9781647823498 | Future Ready: The Four Pathways to Capturing Digital Value | Buch
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Future Ready
The Four Pathways to Capturing Digital Value
Buch von Ina M. Sebastian (u. a.)
Sprache: Englisch

25,10 €*

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Beschreibung
To be a top performer in the digital economyâEUR"to become truly future readyâEUR"you need a playbook. Now you have one. It seems like almost every company you can think ofâEUR"including your ownâEUR"has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common languageâEUR"a playbookâEUR"to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companiesâEUR"BBVA, CEMEX, DBS, Fidelity, Maersk, and many othersâEUR"the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.
To be a top performer in the digital economyâEUR"to become truly future readyâEUR"you need a playbook. Now you have one. It seems like almost every company you can think ofâEUR"including your ownâEUR"has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common languageâEUR"a playbookâEUR"to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companiesâEUR"BBVA, CEMEX, DBS, Fidelity, Maersk, and many othersâEUR"the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.
Über den Autor

Stephanie L. Woerner is Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, of What's Your Digital Business Model?

Peter Weill is a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance, all published by Harvard Business Review Press.

Ina M. Sebastian is a Research Scientist at CISR. Her writing and research have appeared in MIT Sloan Management Review and MIS Quarterly Executive.

Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 256
Inhalt: 256 S.
ISBN-13: 9781647823498
ISBN-10: 1647823498
Sprache: Englisch
Einband: Gebunden
Autor: Sebastian, Ina M.
Weill, Peter
Woerner, Stephanie L.
Hersteller: Harvard Business Review Press
Maße: 239 x 166 x 27 mm
Von/Mit: Ina M. Sebastian (u. a.)
Erscheinungsdatum: 18.10.2022
Gewicht: 0,466 kg
preigu-id: 121139489
Über den Autor

Stephanie L. Woerner is Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, of What's Your Digital Business Model?

Peter Weill is a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance, all published by Harvard Business Review Press.

Ina M. Sebastian is a Research Scientist at CISR. Her writing and research have appeared in MIT Sloan Management Review and MIS Quarterly Executive.

Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 256
Inhalt: 256 S.
ISBN-13: 9781647823498
ISBN-10: 1647823498
Sprache: Englisch
Einband: Gebunden
Autor: Sebastian, Ina M.
Weill, Peter
Woerner, Stephanie L.
Hersteller: Harvard Business Review Press
Maße: 239 x 166 x 27 mm
Von/Mit: Ina M. Sebastian (u. a.)
Erscheinungsdatum: 18.10.2022
Gewicht: 0,466 kg
preigu-id: 121139489
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