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Cover: 9781773271262 | Future Luxe | What's Ahead for the Business of Luxury | Erwan Rambourg
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Future Luxe
What's Ahead for the Business of Luxury
Buch von Erwan Rambourg
Sprache: Englisch

27,90 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry-but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it-brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry-but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it-brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
Über den Autor
Erwan Rambourg has been a top-ranked analyst covering the luxury and sporting goods sectors for fifteen years. After eight years as a Marketing Manager in the luxury industry, notably for LVMH and Richemont, he is now a Managing Director and Global Head of Consumer & Retail equity research. He regularly contributes to the Wall Street Journal, the Financial Times, CNBC, and Bloomberg, and has guest lectured at top universities in the U.S., Europe, and Asia. He is the author of The Bling Dynasty: Why The Reign of Chinese Luxury Shoppers Has Only Just Begun (2014). Rambourg lives in New York City with his wife and three children.
Details
Erscheinungsjahr: 2020
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 272
Inhalt: Gebunden
ISBN-13: 9781773271262
ISBN-10: 1773271261
Sprache: Englisch
Einband: Gebunden
Autor: Rambourg, Erwan
Besonderheit: Unsere Aufsteiger
Hersteller: Figure 1 Publishing
Maße: 226 x 166 x 27 mm
Von/Mit: Erwan Rambourg
Erscheinungsdatum: 05.11.2020
Gewicht: 0,457 kg
preigu-id: 118019741
Über den Autor
Erwan Rambourg has been a top-ranked analyst covering the luxury and sporting goods sectors for fifteen years. After eight years as a Marketing Manager in the luxury industry, notably for LVMH and Richemont, he is now a Managing Director and Global Head of Consumer & Retail equity research. He regularly contributes to the Wall Street Journal, the Financial Times, CNBC, and Bloomberg, and has guest lectured at top universities in the U.S., Europe, and Asia. He is the author of The Bling Dynasty: Why The Reign of Chinese Luxury Shoppers Has Only Just Begun (2014). Rambourg lives in New York City with his wife and three children.
Details
Erscheinungsjahr: 2020
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 272
Inhalt: Gebunden
ISBN-13: 9781773271262
ISBN-10: 1773271261
Sprache: Englisch
Einband: Gebunden
Autor: Rambourg, Erwan
Besonderheit: Unsere Aufsteiger
Hersteller: Figure 1 Publishing
Maße: 226 x 166 x 27 mm
Von/Mit: Erwan Rambourg
Erscheinungsdatum: 05.11.2020
Gewicht: 0,457 kg
preigu-id: 118019741
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