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Dr Sophie Whitehouse is a Teaching Fellow in Marketing at the University of Leicester School of Business, UK
Professor Sara Rosengren is Professor of Marketing and Retailing; and Head of the Center for Retailing at the Stockholm School of Economics, Sweden
Professor Paolo Antonetti is Associate Professor of Marketing and Director of the Global Executive MBA at NEOMA Business School, France
- Part 1: Understanding customers
- 1: Marketing principles and society
- 2: Understanding customer behaviour
- 3: Marketing research and customer insight
- Part 2: Designing and delivering the marketing strategy
- 4: Marketing environment and strategy
- 5: Market segmentation and positioning
- Part 3: Implementing the marketing mix
- 6: Proposition and branding decisions
- 7: Pricing and value creation
- 8: Marketing communications and principles
- 9: Managing channels and distribution
- 10: Digital and social media marketing
- Part 4: Managing marketing relationship
- 11: Services marketing and customer experience management
- 12: Marketing, society, sustainability, and ethics
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 408 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198829256 |
| ISBN-10: | 0198829256 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Antonetti, Paolo
Baines, Paul Rosengren, Sara Whitehouse, Sophie |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: | Oxford University Press |
| Maße: | 246 x 193 x 20 mm |
| Von/Mit: | Paolo Antonetti (u. a.) |
| Erscheinungsdatum: | 20.01.2021 |
| Gewicht: | 0,795 kg |
Dr Sophie Whitehouse is a Teaching Fellow in Marketing at the University of Leicester School of Business, UK
Professor Sara Rosengren is Professor of Marketing and Retailing; and Head of the Center for Retailing at the Stockholm School of Economics, Sweden
Professor Paolo Antonetti is Associate Professor of Marketing and Director of the Global Executive MBA at NEOMA Business School, France
- Part 1: Understanding customers
- 1: Marketing principles and society
- 2: Understanding customer behaviour
- 3: Marketing research and customer insight
- Part 2: Designing and delivering the marketing strategy
- 4: Marketing environment and strategy
- 5: Market segmentation and positioning
- Part 3: Implementing the marketing mix
- 6: Proposition and branding decisions
- 7: Pricing and value creation
- 8: Marketing communications and principles
- 9: Managing channels and distribution
- 10: Digital and social media marketing
- Part 4: Managing marketing relationship
- 11: Services marketing and customer experience management
- 12: Marketing, society, sustainability, and ethics
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 408 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198829256 |
| ISBN-10: | 0198829256 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Antonetti, Paolo
Baines, Paul Rosengren, Sara Whitehouse, Sophie |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: | Oxford University Press |
| Maße: | 246 x 193 x 20 mm |
| Von/Mit: | Paolo Antonetti (u. a.) |
| Erscheinungsdatum: | 20.01.2021 |
| Gewicht: | 0,795 kg |
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